Almost struck out, but along came a Russian

Thank heavens that Lev Manovich wrote an essay in this book (“What is Digital Cinema?"). If he hadn't I think I would have used the first of three strikes. The Digital Dialectic isn't a horrible book, I just feel that some of the writing isn't very seductive. I totally avoided the book for a few weeks. After a great start with discovering Buffalo Heads through the dedication, I found the first essay to be dull. Trying to alleviate the situation I jumped around but dozed off. Manovich was manna from heaven! He is so specific in his writing and gets to the point. His thesis pretty much is that digital cinema is a beautiful bigamous marriage between the photograph, painting and collage. His describing the loop as a function comparable to photography's capturing the decisive moment felt as if my brain had gotten a dusting. His essay seemed to be his book in a nutshell, and I wonder which came first.

I don't think I will read the entire book cover to cover. I've decided to select some essays instead. My next book is more theory so I may do this again instead of using a strike. The next essay will be on ethics and the digital world. Let's see how it goes.

More soon

and yet more theory to read

It has taken me forever, but I'm done with Lev. It is certainly a must read for all artists practicing today regardless if they use digital media to produce their work or not. The rise of digital media has truly changed how we relate to visual information largely because I think our relationship to sensory experiences in the everyday has changed. We have the ability to have entire control over creating a virtual world, simulating any situation we want, to whatever degree of perfection we care to have. As a result, the demand for artists to match this has tripled and our audiences have grown more fastidious. Perhaps this is why there are an overwhelming number of design programs on TV. The public seems to crave pleasingly aesthetic environments and programs give them accessible tools. Maybe all this simulation has led to a want for more real experiences. more performances. Forget Marina Abramovic. She's been around for a while, yet it is now that her work and the work of many other performance artists is in demand. Is it because she's met the required 30+ year career deadline? Or is it because the zeitgeist wants to experience the palpable again.

The next book is more digital theory. I don't think it will match Lev Manovich. He's an incredible writer and thinker. I will drudge. I don't know when the first fiction is coming up. I will have to look at the list again. I have a theory I will move faster through fiction....


copyright AliciaGrullon 2010

Hypermedia, Hyperlinks, Manovich

Some good friends were over this past weekend and we got on the topic of motherhood. Basically, most mothers forget about themselves. I know I have. At times, there isn't a minute during the day to put on a clean shirt. I find I'm most comfortable in a pair of baggy and would love to think about myself for an hour while indulging in a manicure/pedicure. Something has re-programmed in me to not think of me the individual but as me the group member.

I also don't think about what a hyperlink is anymore, I actually just look for them automatically when reading an online article, Tweeting, etc. It is interesting how Manovich asks how to analyze what a hypermedia link is. For me, it became mildly trippy experience. For instance, I don't think of hyperlinks at all in relation to Hypermedia and how hypermedia is “a network of information containing nodes interconnected to be relational links”. Nor have I considered hyperlinks to be independent from the contents in a document, separating themselves from all other elements and keeping their identity from blending in. (Manovich, p.41) Now looking at a page I see these hyperlinks reluctantly agreeing to be on the page free agents on loan almost. It wouldn't surprise me if we'd need to pay patent or royalties even for using them. New Media it seems reflects our individualistic society, our longing to be unique. Everything is customized to make us feel as if it were so. We receive recommendations from Amazon, Google, etc. based on information we've typed in and reconfigured through a game of what will most likely be perfect for us. It is easy to get lost behind the computer, on the Internet looking through our particular reading list, followings, and friends. We get into a zone: It is our time.

The Internet and revolution of interactivity was meant to give us more freedom. That's how it was billed. With the shift from constants to variables Manovich mentions came “choice” and “freedom” restructuring live assistance to menus of options and automated machines. This drive towards choice has led to many having no choice in the reconfiguration of their jobs. Makes me think of Jason Reitman film Up in the Air and the plot by the junior exec to have people fired over a web cam- easy, cost effective, and clean.

Our world today seems to be calling for a group consciousness, one that has to be fully aware of what is occurring around us. Social networking sites have really played a part in combining our post-modern tools and attitude with the constant to collaborate for greater good. Yet, I know one a many people who dislike it when their Friend on Facebook puts up a cause he wants to get everyone fired up about. Is it because our “me” time is being interrupted?

Where does art stand in all of this? I'm up to the part where I re-think what I'm seeing on screen as data.....