Tuesday, August 31, 2010

Hypermedia, Hyperlinks, Manovich

Some good friends were over this past weekend and we got on the topic of motherhood. Basically, most mothers forget about themselves. I know I have. At times, there isn't a minute during the day to put on a clean shirt. I find I'm most comfortable in a pair of baggy and would love to think about myself for an hour while indulging in a manicure/pedicure. Something has re-programmed in me to not think of me the individual but as me the group member.

I also don't think about what a hyperlink is anymore, I actually just look for them automatically when reading an online article, Tweeting, etc. It is interesting how Manovich asks how to analyze what a hypermedia link is. For me, it became mildly trippy experience. For instance, I don't think of hyperlinks at all in relation to Hypermedia and how hypermedia is “a network of information containing nodes interconnected to be relational links”. Nor have I considered hyperlinks to be independent from the contents in a document, separating themselves from all other elements and keeping their identity from blending in. (Manovich, p.41) Now looking at a page I see these hyperlinks reluctantly agreeing to be on the page free agents on loan almost. It wouldn't surprise me if we'd need to pay patent or royalties even for using them. New Media it seems reflects our individualistic society, our longing to be unique. Everything is customized to make us feel as if it were so. We receive recommendations from Amazon, Google, etc. based on information we've typed in and reconfigured through a game of what will most likely be perfect for us. It is easy to get lost behind the computer, on the Internet looking through our particular reading list, followings, and friends. We get into a zone: It is our time.

The Internet and revolution of interactivity was meant to give us more freedom. That's how it was billed. With the shift from constants to variables Manovich mentions came “choice” and “freedom” restructuring live assistance to menus of options and automated machines. This drive towards choice has led to many having no choice in the reconfiguration of their jobs. Makes me think of Jason Reitman film Up in the Air and the plot by the junior exec to have people fired over a web cam- easy, cost effective, and clean.

Our world today seems to be calling for a group consciousness, one that has to be fully aware of what is occurring around us. Social networking sites have really played a part in combining our post-modern tools and attitude with the constant to collaborate for greater good. Yet, I know one a many people who dislike it when their Friend on Facebook puts up a cause he wants to get everyone fired up about. Is it because our “me” time is being interrupted?

Where does art stand in all of this? I'm up to the part where I re-think what I'm seeing on screen as data.....

About Me

Alicia Grullon's projects consist of performances and photography in public spaces. She is interested in the connections between art and activism. She has exhibited at Mount Holyoke College’s Five College Women’s Studies Research Center, Raritan Community College, Masur Museum of Art, the Peekskill Arts Festival, Samuel Dorsky Museum at the State University of New York at New Paltz, Hunter College Gallery and The University of Rhode Island. Awards include: Franklin Furnace Fund for Performance Art 2007-08, Chashama Visual Arts Award, Research Associateship at Mount Holyoke College, and Arts Council Korea International Artist Residency at Stone and Water Gallery in Anyang, South Korea. She’s participated in 2008’s Art in Odd Places Pedestrian and Jamaica Flux 2010 at the Jamaica Center for Arts and Learning.